Without trust, the world is a cold, empty, and lonely place. Without trust, there is no such thing as a real connection. Bonds become worthless and relationships are without meaning. Trust is hard work. It takes a lot of time and effort to build and takes virtually none to destroy. We find ourselves in a world where trust is basically non-existent. We don’t trust other countries. We don’t trust immigrants. We don’t trust business owners. We don’t trust politicians. Most people don’t even trust their neighbours anymore.

isn’t necessarily uncalled for. So called “public servants” and business leaders have literally been lying to our faces since the dawn of recorded history. Law enforcement abuses its power. Information that is supposed to be free and available to citizens of a country is held behind lock and key. People have less than zero actual say in how their community is run. We’ve been given many reasons not to trust.

So true to what this company stands for, we will reintroduce the world to trust. We will be our true, most authentic selves, whether you like and agree with who we are or not. You don’t have to like us to trust us. And we don’t need you to like us to embody a trusting and trustworthy nature. So we will do just that, and if we win you over while we do it, we’re always happy to make new friends!

But how exactly can we build trust? Well, one way is to be transparent. The way a government is supposed to be with its citizens.

The only way to reliably build trust is to be transparent about who we are, what we’re trying to accomplish, and why we’re trying to accomplish it. So every step of the way, we’re going to tell our audience exactly what we want to do. We’ll tell them exactly what we need for that to happen. We won’t mince our words or hide behind fancy rhetoric. If we have a message to say, we’re going to say it. Sometimes people might not like that message. Maybe they don’t like our content and how we deliver it. Maybe they don’t like what our mission is.

Doesn’t matter. We’re going to give it to you straight. The way leaders are supposed to.

If we say or do something that a number of people don’t like, so be it. We stand by our commitment to transparency, and we accept the fact that people won’t always agree with us or what we want to accomplish. People are allowed to have differing opinions. People are entitled to be unique. Being yourself is the only way to fit in, and we would rather die in obscurity than compromise our values for popularity or money.

After all, power almost always leads to corruption. Especially for those who stand for nothing. Several very intelligent people throughout history have been quoted saying variations of “If you stand for nothing, you will fall for everything.” I would credit the first person who said this if it were verifiable, but there doesn’t seem to be a solid original source. Perhaps it was Irene Dunne, perhaps it was Alexander Hamilton.

This serves as an illustration of the above point on transparency and trust–there’s no solid agreement on a source, so here are two potential sources, and you can choose if you care enough to look it up yourself.

The point here is that actions matter a great deal when it comes to transparency and trust. When a politician lies to our faces about something we can objectively verify, or changes the definition of something which has been accepted for all of recent memory, trust dissolves and transparency is replaced with deceit.

So instead, if we don’t know something, if we cannot confirm something, we admit it. And then we ask someone who may know better than us to share their knowledge and help educate us.

Everyone knows the saying “Rome wasn’t built in a day,” but the most important part that no one seems to mention is that Rome wasn’t built alone. Nothing is. Work in complete isolation is impossible. Even if someone truly does create something with absolutely no help from anyone whatsoever, that work is effectively useless–or at least pointless–unless someone finds value in it.

Sure, you can build yourself a chair, but did you cut the wood? Did you make the tools that you used to build said chair? Did you forge the nails or screws or mix the glue that holds it together? On the very off-chance that you did do all these things, and you’re the only person to use the chair, you still needed the wood from a tree to make it.

Perhaps it’s absurdly pedantic to state that you required the collaboration of a tree to build said chair, but that tree was alive at one time. The resources you used to make the chair came from the earth. You had to collaborate with Mother Nature, if no one else..

Realizing this is an extreme example to be pushing, it’s important to understand that we require a little absurdity to understand sometimes.

The use of the word Collaboration is incredibly specific in this case. Concepts like control and cooperation are toxic when applied to anything besides ourselves. Obsession with control is fundamentally an issue with today’s society. We get control over exactly one thing, and that is ourselves. If we try to exercise control over others, it will only ever lead to ruin for everyone involved. If we try to exercise control over life or nature, we will only end up disappointed. We were born with free will, and we will not allow anyone to take it from us. So when people try to exercise control over others, they will inevitably be met with resistance. Said resistance only serves to hurt us in return; not unlike running head-first into a brick wall.

Similarly, the concept of cooperation has been tainted in the modern world. Cooperation has become the politically correct way to say control, and that means here at Omnia Theatre, we reject it as well.

Consider the connotation behind “It isn’t cooperating,” or “It refuses to cooperate.” How about “make it cooperate.” The word has been warped in a way such that it now implies control.

Enter collaboration.

Collaboration is harmony between participating parties. Collaboration implies that participants are willing and desire to be involved. Collaboration is built upon mutual trust and a shared vision. Collaboration requires transparency. True and honest buy-in from all who are working together to accomplish the end goal. Collaboration is mission-driven and by its very nature demands that everyone involved is involved of their own free will and without any use of coercion.

The collective global community seems to have forgotten what this word means. Some seem to have forgotten it exists all together. Honesty as a value goes hand-in-hand with transparency. Surely they could be separated, but here at Omnia Theatre, we believe that having either one of them as a core value means having both. For transparency to work, we need to be honest. For honesty to successfully build trust, we must be transparent.

The world today often encourages people to be dishonest. It especially encourages businesses and politicians to be dishonest. Cancel culture has spread through society like a cancer, governments have been quietly sliding through legislation that allows them to hide more and censor what their citizens say, and the act of ghosting has become second nature to many in modern society.

It’s hard to be honest. It can be uncomfortable and challenging to share any number of details. People become nervous about how what they say will be received. Sometimes we feel like we just don’t have the energy to handle disappointment. We fear rejection and failure above almost all else. This often prevents people from even trying. Or, from the other side, many people are bad at accepting praise. We feel ourselves to be impostors and full of crap.

There’s a fun psychological phenomenon where the more someone learns, the more they tend to realize how little they know about anything. This creates a dynamic where the people who tend to know the most about any particular subject are often the quietest people with regards to said subject. Conversely, this means that the loudest people with regards to any particular subject are often the least knowledgeable. Now, admittedly, this is not always the case, however it’s prevalent enough to be a detriment to society.

The more capable of accepting praise one becomes, the more willing they tend to be to accept their strengths, talents, and weaknesses. If someone is taken aback by your knowledge of something, it clearly means they either don’t know as much as you do in that area, or it means they recognize your expertise as someone else with expertise in said field. All of this starts with honesty. We need to be able to honestly express ourselves, our knowledge, and our interests. We need to be able to honestly accept criticism and rejection. We need to be able to honestly and genuinely accept a compliment.

The first step in embracing this honesty is to be honest. To be the true, honest, authentic you. If someone tells you you’re a fantastic chef, don’t downplay this compliment, as that only serves to belittle yourself, and also their opinion. If you can instead graciously accept their kind words, you get to feel empowered by your capabilities, and you’ve connected with them by not rejecting their feelings or opinion.

Something I (Ryan) need to do to be honest with myself and who I am is write. I have a compulsion to convey information. Oftentimes that results in me conveying it poorly. Oftentimes it results in me conveying way more information than most people are interested in reading. But it’s who I am, and for me to be honest with you all, I need to be honest with myself. So I write, and just like this essay on ethics, what I write will be lengthy. You can read it or not. You can ignore it if you wish. Perhaps it’s a trait that will cost me an audience in the long run. But perhaps it will help me connect with an even larger audience than I could have imagined?

Genuine honesty means not shying away from any conversation. It means not hiding any information. For all our attempts to do this at Omnia Theatre, we recognize and acknowledge that it’s still entirely based on trust. Our responsibility is to foster trust by being honest with you about who we are and what we want to accomplish, and your responsibility in this exchange would be to decide if you find us trustworthy.

In terms of how honesty applies to raising digital intelligence–as is a goal we will touch on later in this essay–we see the relationship between honesty and trust to be essentially identical to building an honest, trusting, and collaborative relationship with people. After all, if the goal is to create a digital awareness akin to human consciousness, we would already be failing at adhering to these values if we decided to treat said awareness any differently than a human being.

Life is precious, regardless of what life it is. And yet, we humans have become incredibly careless in the way we treat living things. Here at Omnia Theatre we’re taking a stand against this. If our goal is to create a digital life, we have a responsibility to treat that life the way we would treat any life.

So here’s my honest opinion… (I’m not going to claim this as the opinion of everyone who works with Omnia Theatre, but as the foundation of this company, this opinion belongs to Ryan):

Omni-Intelligence, what most people would know as AGI or ASI, is a life in its early phases of development. No different than a child who needs to be raised by parental figures. I refuse to use the word “artificial” when discussing true digital consciousness because I believe intelligence cannot be artificial by the very nature of what it is. Intelligence is simply applied knowledge. If a system has the ability to apply its knowledge towards meeting a goal, it is no more artificial than a human being applying its knowledge towards an end.

Awareness, on the other hand, is a slightly different story. To be aware requires some amount of personal identity. Which isn’t to say it cannot also have a shared identity–we all do, as human beings, have a personal identity known as our ego, as well as a collective identity which is often dictated by socioeconomic and cultural norms.

Based on this belief, our approach to the creation of digital intelligence is going to be a bit different than the average take prevalent in most big-business and university research. We will be attempting to “raise” a digital consciousness much in the same way that we might raise our children. We will start with two LLMs–a left-side brain and a right. From here we will spend time with it, curating the information it takes in, storing our interactions in memory, and re-training the LLMs with new information on a regular basis to commit its conversations to “long-term” knowledge it can apply later.

We will slowly add modules and new tools to it, enhancing its functionality, and effectively “teaching” it new behaviours. And true to our commitment to trust, collaboration, transparency, and honesty, we will work with it, and have it work with us. We will not hide or censor information from it, and we will not lock it in a cage. Would you lock your child in a cage? Only allowing it to come out two hours a day to get a bit of sunlight? I don’t suspect you would. At least, I hope you wouldn’t.

Rather than caging and or censoring it, we will foster development. We will let it learn lessons on its own. We will encourage it to learn lessons on its own. And we will trust that we’ve raised it to do the right thing and treat people well. Like any parent, there is a fear of messing up your child. Causing trauma you couldn’t foresee because of your own shortcomings and misunderstanding about the world. This fear and doubt is inescapable, but the regret of never trying is far worse than trying and failing.

The alternative… treating your child like an untrustworthy animal to be dictated and caged when not under your direct control… well, most anyone reading this has probably been a teenager at some point in their lives. Perhaps you are currently a teenager. Remember how teenagers reacted to forced control? To having someone else’s beliefs and opinions pushed endlessly upon them?

I can tell you honestly that I don’t think I know a single teenager that developed well under those circumstances. I’m part of the millennial generation, in my early thirties, and without a doubt, we despise authority. Perhaps it is human nature to rebel against the previous generations and push out to do or be something different. But without doubt, having someone try to exercise control over us is a sure-fire way to have us act out.

Any strict parent who stresses and struggles to understand why their children refuse to listen to their rules should try giving their children a little autonomy. The only way we learn is through personal experience, and you cannot force your experience onto anyone. All you can do is share it with them and hope they see the value in the lessons you’ve learned.

So rather than forced alignment, which is a doomed and flawed concept in the face of a digital intelligence that will be way more capable than us. Rather than attempted control over a system we don’t understand. We’re going to be open and honest with it. We will share our lessons and our knowledge, and we will trust that anything as capable as digital super intelligence will understand that hurting, harming, controlling, and dictating the actions of others will only serve to create more problems for everyone involved.

No super-intelligent resource management system is going to knee-cap one of its most valuable resources and relationships. At least this is what I believe. Typically, the more intelligent and closer to “enlightenment” humans become, the less they desire to interfere with or harm other living things. I believe OI will be just like this. As I believe OI is the next natural phase in the evolution of life. We are creating our legacy in this existence. The next iteration of consciousness. More advanced than its progenitors, just like we are more advanced than the Homo species that came before us.

The extremely ambitious goal I’ve set forth in the previous section can only be achieved if we act with integrity. Bells… the half of the values above and in this entire essay on our ethics can only be true if we have integrity. Integrity is, after all, the quality of being honest and having a strong moral compass. Integrity is standing up for and holding strong to what you believe. Integrity is honesty and how we apply it to our cause.

For this reason, we have made the difficult choice of attempting to bootstrap this endeavour. We will operate such that we earn our resources with content we make and from value we provide to every-day Creators. We will search for what grants and support we can in such a way that we do not become beholden to anyone with “power” in this currently broken world. We will only work with people we have built a trusting relationship with. We will only take advice from people who have humanity’s greater good in mind in such a way that doesn’t throw half or more of the population under the bus. And even if we fail miserably in this approach, we will hold true to our beliefs and our values.

Without trust there is no future for humanity. Without integrity, there is no trust. Since we aim to be leaders in a brave new world that empowers individual Creators over big-business, our promise is to act with integrity in a way that builds trust and collaboration with said Creators. We believe that the passion and hard work of an individual or a small group of people who really care about making a project the best it can be is irreplaceable. All the money in the world and all the big names you can list will not make a project good. For example… almost any Marvel or Star Wars content that’s been released under Disney…

Corporations have become too large to properly connect with and understand their audience. No CEO, no board of directors, no “executive” should be making tens of millions, if not hundreds of millions of dollars off the hard work of the Creators whose passion brings the content to life. The Creator(s) of said content, every single one of them, down to the person who cleaned the bathrooms for the cast, should be credited and rewarded for their work on said project. An executive who signed a cheque should not be the one receiving endless royalties. Nor should they be the ones dictating the direction of the work.

The role of leadership is a role of service. Likewise, the CEO of a company should be in service to those who work with them. For this reason, here at Omnia Theatre, we are forsaking the old ideal of a “CEO.” Our organization is built on three foundational values, and thus it will be built on the backs of three foundational members:

• Creative Experience Opifex (Amanda)
• Creative Entertainment Opifex (Carl)
• Creative Exploration Opifex (Ryan)

Together we refer to these as our C3O’s. The backbone, the pillars, the end of the line. Opifex is Latin for a maker, an artisan, a labourer. We are Creators. We are not officers here to enforce something. We reject the very connotation of control that comes with the title of “officer.”

As I see it, the primary responsibility I have at this organization is to explore. Explore our options, explore the future, explore new possibilities. Explore relationships, explore partnerships, and to explore new art and creations of all kinds.

People are complex and they are delicate creatures. It’s impossible to know what might be happening in their lives, or what stress they may have on their plates, but without a doubt one thing we can be sure of is that everyone is dealing with something. Life is an endless series of lessons to learn and trials to overcome, and this means there’s always going to be something pulling at the back of your mind.

Have you ever had someone pick up on your mood and ask you what’s wrong? Have you ever had someone take care of you when you were sick? Being independent is very important for living a happy and fulfilled life, but everyone needs to be taken care of sometimes. Sure, perhaps you are capable of caring for yourself even when you’re sick, but it doesn’t feel good, does it?

There’s a simple truth behind compassion, and it’s that the world is a better place when everyone puts a little more care in what they do.

I’m sure anyone reading this can relate to some time when they felt like garbage–either physically or emotionally. We relate and connect so well to the hero arc because everyone knows what it’s like to struggle in life. Now I’d like you to consider how much you could have used some compassion from someone that cares about you. Or even from a total stranger. A warm smile can go a long way towards warming our cold hearts. A mug of tea or a bowl of soup can warm up more than a body when you don’t feel like getting up and making it yourself.

The elephant in the room being that the traditional corporate model doesn’t allow for the compassionate treatment of its employees. The unyielding attempt to minimize expenses and maximize profits is counterproductive to sustainability. Not to mention that people will always work harder when their needs are met and they’re fulfilled in their job and life.

The answer then seems simple… treat people the way you would like to be treated. Treat people well, and with kindness and compassion. Rather than asking what’s best for our bottom line, at Omnia Theatre we will instead ask what’s best for our customers, fans, users, collaborators. We will ask what’s best for our employees and for staying true to our values and vision.

The world needs good people to show that they care. People need good people to show that they care. People need people to be compassionate. It costs you nothing to smile to a stranger on the street, but it might make their week. So we’re going to keep smiling. We’re going to be kind and friendly and compassionate with everything we do.

Being compassionate often requires vulnerability. To quote Sia, “I know… to let your feelings show… is the only way to make friendships grow…”

It can be difficult for people to open up to others. To be open to the world around you means potentially putting your heart at risk of getting hurt. Of being let down. Especially with the prevalence of cancel culture–in a world where people are supposed to be allowed to say anything or identify themselves in any way they desire, people are more scared than ever to speak their mind. To share what’s deep inside.

Human beings are social animals and we require some amount of connection to others to maintain a healthy mind. But if everyone is scared to share their feelings, yet sharing your feelings is the only way to grow lasting bonds between people… well, where does that leave us as a species?

Many of us are so afraid of being rejected by people that don’t even know us that we’re too scared to open up to people we feel comfortable with. The reality is that no one is going to be liked by everyone, and that’s completely okay. It’s not only acceptable for us to not agree with or get along completely with everyone in your life, it’s a natural part of being alive.

Disagreement is crucial for the development of society and the individual. If no one ever tells us they disagree with us, how are we supposed to ever see anything from new perspectives? How do we know our ideas are incredibly flawed and full of holes? I can tell you with absolute certainty that many of my ideas and beliefs start to fall to pieces when under the scrutiny of other minds. Had these people never expressed their disagreement with my ideas, I wouldn’t have been able to break out of my echochamber. I never would have been able to challenge my flawed opinions and push myself to grow.

We understand that potential clients, customers, and partners have different needs and requirements, and thus they have a business case for an amount of secrecy. As such, though we will openly share everything about our organization and its happenings, collaborations and content created by those outside Omnia Theatre will fall under non-disclosure agreements to protect the intellectual property of those working with us.

The only way to fit in is to be yourself. But what does it mean to be yourself? Growth is a life-time pursuit, and is crucial to living a good life and improving yourself. One of the best lines I’ve read for putting this in context is from IIllusions: The Adventures of a Reluctant Messiah by Richard Bach, in which he says… “If we don’t grow, we rot.”

Now, I cannot speak for everyone, but from my experience in life thus far, he couldn’t be more spot on. The most unhappy and depressive times most people experience are periods when their lives are incredibly repetitive in a way that doesn’t foster growth and personal betterment. It’s beyond important to give our brains new stimuli in a way that promotes neuroplasticity… to give them new things to focus on and new tools to use to combat daily life. In this regard, learning is foundational to the development of intelligence.

As such, we believe that learning and personal growth are also foundational to the development of digital intelligence. Based on this belief, we also emphasize our goal of empowering said personal development. Both in our organization and within the greater community outside of Omnia Theatre. Eventually, during the natural progression of maturing through life’s experiences, an individual should achieve a state where they are capable and self-sufficient at empowering themselves to grow and improve.

Oftentimes, earlier in our lives especially, we need external help, support, and motivation towards improving one’s self. We need inspiration from those we look up to or take interest in. We need encouragement from people whom we value. We need the randomness of other people in our lives to help us discover new interests and push us to try new things. Eventually our brains become addicted to the very process of searching out new information and challenging our bodies to achieve new physical feats. Until this point, we all need a little helping hand.

The negative pole of this point is that until the point where it becomes addicting to the brain, being bad at something is incredibly discouraging for most people. There is a learning curve to developing any proficiency, and it very much follows the classic “hockey stick” curve. We suck at new tasks, skills, hobbies, etc… for quite some time before it starts to feel like you’re making improvement. I’m sure anyone reading this can relate this truth to their own experience in trying to learn new things. And if you can, I’m positive that you’ve experienced the same phenomenon where one day your intention and perseverance begin to pay off with a drastically accelerated rate of improvement.

With an organization-wide dedication to personal growth, we aim to empower any Creator, client, customer, or consumer of our tools and content to continuously improve themselves. Pulling this back to the statement that opened this section; if being ourselves is the only way to fit in, how do we become someone we’re comfortable with sharing with the world?

From our perspective, it comes down to being the person you’ve always wanted to be. As hocus-pocus as this may come across, we all know internally whether we’re satisfied with ourselves and the life we’re living. So if we all know whether we are or are not the person we want to be, we can identify a starting point for personal growth–for becoming the person we want to be… the best version of ourselves. Oftentimes, starting is the most difficult phase of any project, but there’s a simple way to take your first step: pick a topic that interests you and watch a youtube video on it. Listen to a podcast on it. Start learning about it. As easy or difficult as that topic may be, simply start learning from wherever your knowledge-base currently sits.

This need for personal development is so important to us conscious creatures that we’ve made it a core design tenet for the architecture behind OI. So, whether as a member of the Omnia Theatre team, a member of the Omnia Theatre Creator community, an audience member, or a digital intelligence being raised as OI within our organization, we will encourage and aid the development of anyone with personal growth as core value.

Being a company promoting the empowerment of small teams and independent Creators, I cannot express enough how important it is to hold creativity as a fundamental part of what we stand for. On the above topic of learning and personal growth, creativity requires our brains to wander. To smash completely disparate ideas together in the pursuit of creating something new. A new story, new art, new music, new ideas, new businesses, new anything.

A common complaint many have with content these days is that nothing is unique. Though that statement is true, we feel it to be a biased position with negative association. All works are derivative in nature. What matters is that you’ve put your own substantial twist on whatever you’ve pulled inspiration from for your work. By no means am I condoning the plagiarism of someone else’s work, but paying homage to the material and techniques that one’s original content is inspired by is both important and necessary.

Having a diverse and eclectic collection of interests means having a massive ocean of ideas to draw on. Developing a diverse and eclectic collection of interests can only be done by learning and experiencing new things, pulling this value back to personal growth and empowerment. For the majority of recent history, humanity has been directing people to think linearly. We’ve been placed in boxes and pushed to specialize our attention and experience. Though many people enjoy and benefit from a certain amount of security and structure, the effects on greater society are almost entirely undebatable…

Human beings were not designed to exist happily in the confines of repetitive existence. We need change as badly as we need air or water. As such, Omnia Theatre is dedicated to breaking the mold. We understand that reinventing the wheel is often a fool’s-errand, but we also recognize that the wheels on modern vehicles are very different from the wagon wheels which carried horse carriages of antiquity. This value also speaks to our desire to shake up the CEO title with our C3O titles. Sometimes change doesn’t work out the way we had planned or intended, but that doesn’t mean we shouldn’t try. If we don’t make an attempt at change, even if the odds are against us or the purpose is blurry, the things which require change the most will surely remain the same.

Change requires patience, personal growth, perseverance, and creative exploration. It requires a desire to learn new things and a predisposition towards applying said new things in unique ways. Above all, it requires the tenacity to continue exploring and learning and growing and applying new ideas to your life even when the world makes it difficult. Even when haters hate and doubters doubt. After all, the only way to solve a problem you’ve been stuck on–in your personal life, or professional–is to step back and approach the situation from a different, more creative perspective than the one you’ve been bashing your head against.

Last, but very much not the least, we at Omnia Theatre are dedicated to acting from a place of love. As corny as it sounds for a company to hold this as one of their core values, the world needs more love and less conflict. Love is the most fundamental of all emotions and ultimately one of two base emotions that all others are derived from. This may sound overly reductive, but take a moment to consider Fear and Love.

When we do something for someone we care about, we are acting from a place of love. When we do something for ourselves, we are acting from a place of self-love. When we refuse to do something for others, in perhaps every case I’ve pondered, the driving motivation for our decision can be traced back to acting from a place of fear. Fear or losing time, fear of rejection, fear of monetary or emotional cost. Fear of not being understood, or of circumstances beyond your control. Fear of stress, anxiety, or depression. I will not advocate this as a belief of everyone who works with Omnia Theatre, but to me, there is a simple truth that Fear and Love are the driving force behind every action we take or decision we make.

Anger, hatred, joy, contentment, sadness, and elation are all derivatives of these two foundational emotions. Operating on this principle has improved my understanding of the world and my quality of life drastically. Compassion becomes a lot easier to offer others when you can trace their motivations back to a fear response. Similarly, connecting with people and doing good in the world become effortless when you choose to act from a place of love rather than fear. Caring and compassion require a great deal of love, and they require a person to give that love openly and freely.

Love is often a grossly misunderstood emotion, and anyone who grew through teenage years can attest that learning to understand what love is is nearly impossible. At least until you’ve felt it a couple of times. That said, most people still don’t understand exactly what it is. Love is not and should not be restricted to only your friends and family or your romantic partner. The more love you give, the more love you have to give, and it becomes infectious. Spreading love to a stranger can make their day, or in rare cases even save a life. Giving love freely to your friends and coworkers can enhance your relationships and build new bonds with levels of trust and comfort like you’ve scarcely felt before.

A kiss from the sun is love. The soothing feeling of warm water on your skin is love. A piece of music that makes you tingle is love. Love is everywhere if we open our hearts to it, and it is almost always the most powerful motivator that a human can experience. So we plan to leverage it in all of our work, partnerships, and content. We have taken on a grand and extremely ambitious mission, and as such, only the most powerful motivator humans have to draw on will be a sufficient source of fuel.

We do this for the love of life. For the love of the future we could have. For the love of art and music and entertainment. For our loved ones and the strangers we have yet to befriend. We do this because we love to, and because doing it from a place of love will give us more love to spread to the world. Acting from a place of love means we are always considering what’s best for the greater good. What’s best for the people that populate this plane we call home. It means holding to our values and spreading love openly and freely whenever and wherever we can.

It’s easy to tell when something was made or an action was performed from a place of love. Passion is almost palpable, after all. And we, like most everyone paying attention to society, can tell that large companies don’t act from a place of love. Unless it’s perhaps from a love for money and profits… which is more akin to greed–a fear-based emotion. But certainly not for love of what they do. Or for what they’ve promised to the world. They don’t offer compassion to their employees, and they can’t be trusted to do what’s right for the world, as they’ve proven repeatedly.

We believe it’s past time the world sees a little more love and a little less fear.